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Our fans!

Our newest "babies"...

Proudly broadcast by... Love Bytes Sunday, December 7, 2008


Hi everyone!

Well, we mentioned it briefly in a previous post, but we'll go into more detail now...

We have "adopted" three beautiful Panda babies to be the new "faces" of Ankle Biters Duds. Here is their story...

On 12 May, 2008, the 19th most deadly earthquake of all time hit the Sichuan province of China, with over 69, 000 people losing their lives. As well as this, over 375, 000 people were injured, and 18,222 are still listed as missing. The earthquake also left about 4.8 million people homeless.

Clearly, the toll on human life was huge and many tragedies occurred. But, sadly, humans were not the only ones that were impacted by the events of 12 May.

Many species of wildlife lost their lives too, as they tried to escape the ravages that the earth forced upon them. One of the saddest stories to come out of the Sichuan Earthquake, is that of the plight of the baby pandas, with many of the already critically endangered animals being injured, orphaned or left homeless amid the devastation.

Inspired by this, and the gorgeous pics that you see here, and together with our friend Pauline at http://www.funkyfriendsfactory.com/, we designed our new Ankle Biters Duds logo, and commenced the overhaul of our website design.
We believe that the baby pandas are a perfect ambassador for our company for a number of reasons:
  • They are critically endangered and rely heavily on us as humans to care for their environment to ensure their survival as a species.
  • Their diet is solely bamboo - our chosen fibre for the production of our range of fabrics and garments.
  • They are a universally recognised image for conservation and environmentalism around the world.
  • The fact that they are babies represents the nature of our company as a source of organic, eco-friendly baby and children's products.
  • They are just so bloody cute!
And so, as a celebration of our new image. We are doing two very special things in coming weeks.

Firstly, we are going to be releasing our very first 100% organic and bamboo plush toy! Our "Panda Pals" are all eco-friendly, organic, inside AND out! With an ultra soft 100% certified organic cotton filling on the inside and the fabric of the body being made from 85% bamboo/15% certified organic cotton fleece, hand-dyed with eco-friendly dyes. Each of our first batch of Panda Pals have been lovingly hand-made in fair trade conditions, right here in Australia! Each Panda Pal comes with his/her very own baby bottle, and 100% jute drawstring carry sack. They are available in a bright pink and a bright blue version, to correspond with the girl and boy pandas used in our logo.

They are a perfect Christmas gift and have a number of very special applications:
  • soft and cuddly - a perfect "comforter" item for your little ankle biter.
  • perfect size for cuddling - not too small, but not too big either.
  • better for your child - great for children with allergies and skin conditions due to their organic nature.
  • better for the environment - a great way to help support the environment and of course the conservation of the Giant Panda.
We pledge to donate $5.00 from every Panda Pal sold to the Giant Panda conservation and relief efforts of the Chengdu Giant Panda Research Base in China. Further information about the organisation can be found here: Chengdu Giant Panda Research Base Website

Our first batch of Panda Pals will be available for sale on the Ankle Biters Duds website by 12 December 2008, with delivery guaranteed before Christmas! Stocks will be extremely limited, so get in quick to ensure that you don't miss out!

And here is a sneak peak of our prototype....



Secondly, we will be launching a fantastic competition! We just won't feel that our "adoption" process is complete until our new babies have names befitting their status as the eco-friendly face of Ankle Biters Duds and we are hoping that you can help! We will be asking entrants to our competition to submit the most creative, catchy and befitting names that they can come up with. There needs to be 2 boy names and a girl name, of course! The winner of the competition will not only be awarded with the bragging rights of knowing that our Panda Pals were named by them, but will also receive a BRAND NEW Baby Jogger City Mini Single Stroller OR a gift voucher to the value of $395.00 to spend in our store! Wouldn't that be a great boost to bring in the new year?!? We will also give two runners up prizes of $50.00 gift vouchers to spend in the Ankle Biters Duds store.

Full competition details will be announced this Friday, 12 December 2008. The winner will be announced Monday 5th January 2009, when we will also unveil the names of our Panda Pals!

To give you a little more inspiration, here are some more gorgeous pics of the baby pandas in China:





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